End-of-year gifts ensure your mission’s future.
Make every campaign count.
10% of gifts arrive in the last three days of the year.
30-40% of annual giving happens during December. There’s still time to capture generosity in 2025.
Get support now.
End-of-Year Marketing Support Built to Maximize Giving and Donor Loyalty
Appeal Essentials (Express) – $3,500
4-6* donor emails with subject line variations
10 social media posts with platform variations and strategic CTAs
*Depending on purchase timing
Appeal Plus (Express) – $6,500
6-8 donor emails with copy variations
15 social media posts with platform variations and strategic CTAs
January storytelling framework - 8 social posts with platform variations, 4 donor emails with copy variations
Comprehensive Campaign (Express) – $9,500
8-10 donor emails with copy variations
25 social media posts with platform variations, graphics, and strategic CTAs
January storytelling framework - 20 social posts with platform variations, 10 donor emails with copy variations
Not sure which package is the best fit? Have questions? Book a free, 30-minute call to discuss the right approach.
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Year-end campaigns are more than a checkbox; they set the tone for the year ahead.
Why End-Of-Year Giving Matters
Year-end campaigns are the single largest source of new donors for 60% of nonprofits (Classy).
Donors gained during year-end are 52% more likely to give again the next year (Network for Good).
10% of gifts arrive in the last three days of the year.
December appeal emails see higher open and click-through rates than at any other time of year (M+R Benchmarks).
The right strategy and strong execution fuel your nonprofit’s next chapter of financial stability, donor engagement, and momentum.
Proven Results
With 13+ years leading nonprofit marketing, including VP of Marketing and Communications at Boys & Girls Clubs of Metro Denver, I’ve seen how early planning and integrated campaigns outperform reactive appeals. The same strategies that drive year-round growth also deliver at year-end.
Colorado Gives Day campaigns → +75% YoY revenue growth
Segmented DM campaigns → +11% donor acquisition
Donor storytelling series → +14% donor retention
Marketing campaigns → +370% revenue growth
Event promotion → +48% event donors; record day-of-giving
PR campaigns → +200% mentions, +13% reputation score
Make 2025 your biggest year-end yet.
The nonprofits that raise the most capitalize on December giving trends.
Not sure what you need? Book a free, 30-minute call to discuss the right approach.