Marketing and Communications Strategy
Establish a clear, integrated marketing and communications strategy that brings structure and direction to your marketing function.
Ideal for organizations formalizing, stabilizing, or realigning marketing before expansion.
Many nonprofits and public institutions do not have a formalized marketing and communications department, just passionate team members trying to do it all. The result is inconsistent messaging, scattered efforts, and missed opportunities to connect with funders, partners, and the public.
The Marketing and Communications Strategy retainer helps organizations establish the structure, systems, and strategy their team needs to market confidently without burning out. It is your first step toward long-term visibility, credibility, and funding stability.
Want to learn more?
Fill out a brief information form, and I’ll reach out to you with my thoughts about how we can partner.
“Lauren worked seamlessly with our operations executive leadership to ensure that family and employee strategies were implemented effectively and continuously improved, demonstrating our programmatic impact and the scale of our services. Lauren’s approach is tailored to nonprofits, incorporating overarching functional best practices and a genuine focus on achieving measurable results. I highly enjoyed collaborating with Lauren.”
— Brynja Seagren | Chief Executive Officer, Boys & Girls Clubs of Santa Monica
By the end of this engagement, you will have a practical marketing framework that blends strategy, tools, and implementation guidance—tailored to your organization’s resources and readiness.
Outcomes
Core Messaging and
Brand Positioning
Develop or refine your organization’s foundational language and brand story so every staff member, board member, and partner speaks with clarity and confidence.
Deliverables may include:
Core Messaging Guide
Brand Story and Tone Framework
Audience-Specific Communications Matrix
Marketing and Communications Operational Framework
Build the internal structure that connects marketing to your organization’s goals.
Deliverables may include:
Staff Roles and Responsibilities Chart
Marketing and Communications Key Functions, Channels, and Tools Checklist
Implementation Roadmap with simple KPI Dashboard
Audience Mapping and Content Framework
Understand your full ecosystem of audiences—beyond only donors—and identify how to reach and engage each group effectively.
Deliverables may include:
Audience Map and Persona Worksheets
Evergreen Editorial Calendar Template (one-year view)
Channel and Content Strategy Guide
Strategic Marketing Plan and 90-Day Implementation Guide
A roadmap that bridges strategy into action.
Deliverables include:
One-Year Strategic Marketing Plan: A high-level, actionable plan integrating core messaging, storytelling, and brand presentation.
90-Day Implementation Plan: A phased guide to your first three months of rollout, including quick wins, timeline, and accountability touchpoints.
Ready to Get Started?
Let’s talk about how we can build the strategy your organization needs to grow, or fill out a form to see if we’re a fit.