Fractional Senior Marketing Leadership
Access senior-level marketing leadership without adding a full-time executive.
This retainer supports institutional decision-making, team oversight, and long-term strategy during periods of growth, transition, or complexity.
Drive growth and manage reputation with senior-level marketing leadership. This service is for nonprofits and public institutions ready to position their brand with strength in the marketplace, expand their visibility and footprint, and create lasting trust across stakeholder audiences.
Each engagement is customized based on organizational needs.
Want to learn more?
Fill out a brief information form, and I’ll reach out to you with my thoughts about how we can partner.
How It Works
Step 1: Pre-Work and Intake
Prior to Discovery Session, you'll provide:
Organizational chart
Last three annual reports, including financial breakdown
Most recent strategic plan
Current MVV and evergreen messaging
Current editorial calendar and marketing strategy
Desired meeting schedule
Meetings you'd like me to attend including dates, times, description, location (remote), and attendees/stakeholders
Step 2: Discovery Session (90 min)
Discuss current organizational structure, goals, and strategic plans
Assess strengths, weaknesses, opportunities, and threats
Outline organizational resources
Address executive team perspectives, priorities, and pain points using four quadrant model
Step 3: Strategy Session (90 min)
Define scope, deliverables, and partnership framework
Step 4: Implementation, Advisory, and Ongoing Oversight
Service Offerings
Strategic Marketing Oversight
Provides executive-level marketing leadership on a part-time or interim basis.
Deliverables:
Executive Marketing Strategy
Crisis Communications Playbook
Funder and Stakeholder Engagement Framework
Ongoing advisement notes
Crisis Communications and Reputation Management
Advisory on PR, media strategy, crisis preparedness, and brand protection.
Deliverables:
Crisis Communication Playbook
Public Relations Strategy
Optional Add-On: Crisis training for staff, board, or leadership
Funder and Stakeholder Communications
High-level support for external relations, fundraising messaging, and positioning.
Deliverables:
Stakeholder Engagement Roadmap
Donor Engagement Support
ABM Strategy
Audience Persona Map
Executive LinkedIn Advisory
Thought leadership positioning for nonprofit leaders.
Deliverables:
Executive Visibility Roadmap
LinkedIn Engagement Strategy
What’s Included
Comprehensive support across all aspects of strategic marketing leadership:
Strategic Meetings
Regular sessions with leadership and key stakeholders
Preparation and Planning
Deep analysis and strategic planning between sessions
Strategic Documentation
Written strategies, playbooks, and advisement notes
Ongoing Advisory
Asynchronous guidance, reviews, and strategic support
Related Services
CMO Lite – Strategic
Advisory Partner
For nonprofits and startups with internal marketing execution capacity, but who need strategic leadership, messaging oversight, and cross-functional alignment.
Premier Package: All Inclusive
Comprehensive CMO-level strategy, marketing operations design, and growth acceleration in one integrated engagement.
Let's discuss how strategic executive advisory can elevate your nonprofit's marketing leadership.