Marketing and Communications Foundations
For Nonprofits Building Their Marketing Function from the Ground Up
Most nonprofits do not have a true marketing department, just passionate fundraisers and communicators trying to do it all. The result is inconsistent messaging, scattered efforts, and missed opportunities to connect with donors, partners, and the public.
The Marketing and Communications Foundations package helps nonprofits establish the structure, systems, and strategy their team needs to market confidently without burning out. It is your first step toward long-term visibility, credibility, and funding stability.
Who It’s For
This package is ideal for organizations that:
Do not yet have a dedicated marketing structure or team
Rely on fundraising staff to handle marketing and communications
Struggle with inconsistent messaging or unclear brand identity
Need a clear plan that connects marketing to fundraising and mission impact
Want to move beyond donor-only communications toward broader engagement
The Workshop: Nonprofit Marketing 101
Every engagement begins with a working session to align your team around what marketing really means for your organization. Together, we clarify the role of marketing and communications in nonprofit sustainability and impact.
In this session, we cover:
What marketing and communications are—and are not
How brand presentation affects credibility and fundraising
Resource mapping: current assets, tools, budget, and capacity
Evergreen messaging and mission alignment
Q&A to ground concepts in your organization’s reality
This session sets the stage for everything we build together.
Outcomes
By the end of this engagement, you will have a practical marketing framework that blends strategy, tools, and implementation guidance—tailored to your organization’s resources and readiness.
Core Messaging and
Brand Positioning
Develop or refine your organization’s foundational language and brand story so every staff member, board member, and partner speaks with clarity and confidence.
Deliverables may include:
Core Messaging Guide
Brand Story and Tone Framework
Audience-Specific Communications Matrix
Marketing and Communications Operational Framework
Build the internal structure that connects marketing to your organization’s goals.
Deliverables may include:
Staff Roles and Responsibilities Chart
Marketing and Communications Key Functions, Channels, and Tools Checklist
Implementation Roadmap with simple KPI Dashboard
Audience Mapping and
Content Framework
Understand your full ecosystem of audiences—beyond just donors—and identify how to reach and engage each group effectively.
Deliverables may include:
Audience Map and Persona Worksheets
Evergreen Editorial Calendar Template (one-year view)
Channel and Content Strategy Guide
Strategic Marketing Plan and 90-Day Implementation Guide
A roadmap that bridges strategy to action.
Deliverables include:
One-Year Strategic Marketing Plan: A high-level, actionable plan integrating core messaging, storytelling, and brand presentation.
90-Day Implementation Plan: A phased guide to your first three months of rollout, including quick wins, timeline, and accountability touchpoints.
How It Works
Engagement: Three months minimum
Time Commitment: Four 60–90 minute meetings plus ongoing email support
Investment: $8,000 per month
You will also receive access to editable templates and guides for audience mapping, messaging, storytelling, and resource planning—tools designed to help your team sustain marketing momentum long after our engagement ends.
Results
By the end of this process, your nonprofit will have:
A clear, cohesive brand voice and marketing framework
A defined structure for how marketing fits into operations
Messaging and systems that make fundraising easier and more effective
A confident team that knows what to say, how to say it, and who to say it to
Together, we will build the systems and strategy your team needs to communicate clearly, show up consistently, and grow with intention.
Ready to Get Started?
Let’s talk about how we can build the marketing foundation your nonprofit needs to grow, or fill out the form below to see if we’re a fit.