Nonprofit Marketing and
Fundraising Integration

A strategic system that aligns marketing, fundraising, and storytelling to drive revenue, visibility, and internal capacity.

Build a Marketing Function That Strengthens Revenue, Brand Trust, and Alignment

This package helps nonprofits stop operating in disconnected silos and start using marketing as a strategic lever for revenue growth, brand trust, and organizational alignment. It is designed for organizations that already have marketing activity in place but are not seeing meaningful traction, consistency, or results.

Most clients begin with one or two tracks based on priority and expand over time. The Premier Package includes all four tracks in a fully integrated engagement.

What This Package Does

Marketing and Fundraising Integration brings your fundraising, communications, and impact storytelling together into one connected system. It strengthens the way your organization engages donors, builds brand visibility, communicates impact, and operates internally.

This package equips your team to:

  • Build and run marketing-led fundraising campaigns tied to revenue goals.

  • Increase visibility and strengthen brand reputation.

  • Grow internal capacity and collaborate more effectively.

  • Use data and storytelling consistently across donor, board, and public audiences.

  • Operate with clarity, structure, and purpose rather than reactive task execution.

The goal with nonprofit marketing and fundraising alignment is simple: help your nonprofit move from “doing marketing activities” to having a strategic, scalable marketing function that accelerates growth and supports your mission.

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This package is built for nonprofits that are:

  • Doing marketing work but not getting results

  • Experiencing inconsistent donor engagement or stagnant revenue

  • Struggling to keep messaging aligned across fundraising, programs, and communications

  • Creating content reactively rather than following a strategy

  • Lacking internal alignment or clarity around who owns what

  • Trying to scale but unsure how to structure their marketing function

  • Needing to integrate impact data into storytelling more effectively

If your organization feels like it is working hard but not gaining traction, nonprofit marketing and fundraising integration solves the underlying system problems.

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The Four Tracks

Below is the complete breakdown of the four tracks of this program. Organizations may select individual tracks or combine them. Each track includes workshops, strategic planning, and practical, ready-to-use tools.

Track 1 builds the strategy and systems that help marketing directly support fundraising. It links audience segmentation, content strategy, and messaging to donor journeys and revenue goals.

Track 1: Revenue and Fundraising Campaign Integration

    • Marketing for long-term mission impact and revenue growth

    • Examples of marketing-led fundraising campaigns

    • Using impact data strategically

    • Tailoring core messages by audience

    • High-level planning for conversion campaigns and engagement campaigns

    • One-year schedule of marketing-led revenue campaigns

    • Integrated messaging guide

    • Content formulas that map to the funnel

    • Campaign plan template

    • Audience segmentation and content strategy

    • ABM-style donor segments with channels and content types

    • KPI dashboard

    • Editorial calendar or content planning roadmap

    • Want stronger donor engagement and campaign performance

    • Are not using segmentation or funnel-based messaging

    • Need structured plans for revenue-driving campaigns

Track 2: Brand Visibility and External Communications

Track 2 strengthens public presence, brand trust, and media readiness. It helps nonprofits show up with clarity and credibility across digital channels, PR moments, and crisis situations.

    • Crisis management and crisis communications

    • Media and PR best practices

    • Brand reputation strategy

    • How to measure brand equity across audiences, trust, assets, and engagement

    • Crisis communications one-page guide

    • Media best practices guide

    • Year-long brand reputation plan

    • Brand equity KPI chart

    • Want to upgrade their public-facing brand

    • Need crisis readiness or media confidence

    • Want to expand visibility beyond fundraising moments

Track 3: Internal Team Enablement, Growth, and Operations

This track builds internal alignment and clarity. It helps your staff understand how to communicate consistently, represent the brand, and operate effectively as a team.

    • Internal brand and communications training

    • Expanding brand voice across staff

    • Cross-functional communication

    • Optional: team structure and capacity-building workshop

    • Leadership and team messaging alignment guide

    • Marketing operations and team structure guide

    • Phased talent growth model

    • Hiring priorities and team development recommendations

    • Have internal confusion or competing priorities

    • Struggle with inconsistent voice or messaging

    • Need clarity on team roles, capacity, and structure

Track 4: Storytelling and Data Alignment

Track 4 helps nonprofits transform their impact data into compelling donor-facing stories. It ensures all teams know how to gather, organize, and communicate impact consistently.

    • Integrating impact data and donor personas

    • Story flow and message development

    • Data-informed content for appeals, social, newsletters, and grants

    • High-yield storytelling strategy

    • Annual data usage guide

    • Donor communication toolkit

    • Templates designed for newsletters, donor cultivation, and annual reports

    • Have powerful impact but struggle to communicate it clearly

    • Want stronger donor connection and storytelling consistency

    • Need to operationalize the flow of program data into communications

Why Nonprofits Choose a Nonprofit Marketing and
Fundraising Integration Solution

Your organization wants to grow, increase visibility, and operate with more sophistication. But without a connected system across fundraising, marketing, brand, and data, you will always feel a step behind.

This package creates a unified, strategic marketing function that:

  • Supports fundraising more effectively

  • Makes messaging consistent

  • Connects storytelling to outcomes

  • Reduces internal confusion

  • Builds team capacity

  • Helps leadership make informed decisions

  • Increases donor trust and audience engagement

You walk away with clear strategies, documented frameworks, and a 90-day implementation plan your team can sustainably execute.

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My Experience with Nonprofit Marketing and Fundraising Alignment

I’ve built and led fully integrated marketing and communications functions at organizations such as Boys & Girls Clubs of Metro Denver, Tennyson Center for Children, and Children’s Oncology Group Foundation.

Across these roles, I: 

  • Built segmentation-based donor communication systems

  • Created and executed marketing-led fundraising campaigns

  • Increased donor engagement and retention

  • Led brand strategy and visibility efforts

  • Implemented crisis communications and media strategy

  • Built internal marketing teams and operational systems

  • Integrated impact data into storytelling at scale

The Marketing and Fundraising Integration package reflects the exact systems I used to create measurable growth, strengthen brand trust, and build internal alignment. Beyond alignment, I can also help build a marketing function from the ground up, enabling nonprofits to establish the structure and strategy needed to elevate their brand and visibility.

Frequently Asked Questions

Do we need all four tracks?

No. Most clients start with one or two and see better nonprofit marketing fundraising alignment. The tracks are designed to be modular and scalable.

How do we know which track to start with?

We begin with a discovery session and review your existing marketing and fundraising function. From there, I recommend the best starting point.

Does this include execution?

This package provides strategy, frameworks, templates, operational systems, and time-limited execution to ensure the correct implementation and sustainability of the work. Your team sustains the work unless you purchase a monthly retainer.

How does this differ from the Premier Package?

Marketing and Fundraising Integration is modular. The Premier Package includes all four tracks plus CMO-level leadership, deeper operational design, and advanced planning.

Ready to Build a More Strategic Marketing Function?

Marketing and Fundraising Integration is designed to help your organization communicate clearly, convert more effectively, and build the operational strength needed to grow. It brings fundraising, marketing, storytelling, and team alignment into one cohesive system.

Book your free, 30-minute consultation call today to get started!

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