End-of-year gifts secure your nonprofit’s future. Make every campaign count.
The nonprofits that raise the most don’t wait for the holidays. They start in October, with campaigns that are integrated and strategic.
30-40% of annual giving happens during December.
The nonprofits that succeed don’t wait until then.
They plan in October, and are ready to capture generosity when it peaks.
End-of-Year Packages Built to Maximize Giving and Donor Loyalty
Appeal Essentials – $3,500
Direct mail (DM) appeal (2p)
2 donor emails with subject line variations
Messaging brief with donor storytelling (concise guide for shaping appeals and emails)
Appeal Plus Campaign– $6,500
DM appeal x2 versions (VIP and general - 2p ea., remit)
4 donor emails with copy variations
Giving Tuesday mini-campaign (2 emails, 4x social posts)
Messaging framework with storytelling guidelines (guides copy across appeals, emails, and donation landing pages)
Comprehensive Campaign – $9,500
DM appeal up to 4x versions (2p ea., remit)
6 donor emails (segmented OR series)
Giving Tuesday campaign kit (4 emails, 8x social posts)
Gratitude series (thank-you letter, 2 emails)
Messaging matrix and full storytelling structure (tailored for all donor groups across appeals, emails, and gratitude series)
Not sure which package is the best fit? Have questions? Book a free, 30-minute call to discuss the right approach.
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PR integration extends the life of your campaign and builds the brand trust donors want.
Press Release and Distribution Guidance — $1,500
Media Pitch Brief and Leadership Talking Points — $2,000
Full PR Support (releases and alerts, pitching, talking points, distribution guidance, and follow-up) — $4,500
Why it works:
Donors feel pride when their generosity is spotlighted.
Media actively seek nonprofit stories in December.
Coverage extends visibility well beyond the giving season.
Interested? Select the PR support add-on option you’d like when submitting your appeal package form. You’ll have the option to leave the field blank if you’re not sure what you want yet, and we can discuss options during our call.
Year-end campaigns are more than a checkbox; they set the tone for the year ahead.
Why End-Of-Year Giving Matters
30–40% of annual giving happens in December.
Nearly 60% of nonprofits say their year-end campaign is their single largest source of new donors (Classy).
Donors acquired during year-end are 52% more likely to give again the following year (Network for Good).
10% of donations arrive in the last three days of the year.
Outside help frees fundraising staff to focus on major donors and events.
3x more revenue is raised when campaigns use a multi-channel strategy (AFP).
December appeal emails see higher open and click-through rates than any other time of year (M+R Benchmarks).
The right strategy and strong execution fuel your nonprofit’s next chapter of financial stability, donor engagement, and momentum.
Proven Results
With 13+ years leading nonprofit marketing, including VP of Marketing and Communications at Boys & Girls Clubs of Metro Denver, I’ve seen how early planning and integrated campaigns outperform reactive appeals.
The same strategies that drive year-round growth also deliver at year-end.
Colorado Gives Day campaigns → +75% YoY revenue growth
Segmented DM campaigns → +11% donor acquisition
Donor storytelling series → +14% donor retention
Marketing campaigns → +370% revenue growth
Event promotion → +48% event donors; record day-of-giving
PR campaigns → +200% mentions, +13% reputation score
Organizations that invest early and combine the best of marketing and fundraising produce year-end campaigns that raise more.
Make 2025 your biggest year-end yet.
The nonprofits that raise the most don’t wait for December. They plan early, launch strong, and finish ahead.
Not sure which package is the best fit? Have questions? Book a free, 30-minute call to discuss the right approach.