Marketing and Communications Foundations
For Nonprofits Building Their Marketing Function from the Ground Up
Most nonprofits do not have a true marketing department, just passionate fundraisers and communicators trying to do it all. The result is inconsistent messaging, scattered efforts, and missed opportunities to connect with donors, partners, and the public.
The Marketing and Communications Foundations package helps nonprofits establish the structure, systems, and strategy their team needs to market confidently without burning out. It is your first step toward long-term visibility, credibility, and funding stability.
Who It’s For
This package is ideal for organizations that:
Do not yet have a dedicated marketing structure and/or team
Rely on fundraising staff to handle marketing and communications
Struggle with inconsistent messaging or unclear brand identity
Need a clear plan that connects marketing to fundraising and mission impact
Want to move beyond donor-only communications toward broader engagement
The Workshop:
Nonprofit Marketing 101
Every engagement begins with a working session to align your team around what marketing really means for your organization. Together, we clarify the role of marketing and communications in nonprofit sustainability and impact.
In this session, we cover:
What marketing and communications are—and are not
How brand presentation affects credibility and fundraising
Resource mapping: current assets, tools, budget, and capacity
Evergreen messaging and mission alignment
Q&A to ground concepts in your organization’s reality
This session sets the stage for everything we build together.
“Lauren worked seamlessly with our operations executive leadership to ensure that family and employee strategies were implemented effectively and continuously improved, demonstrating our programmatic impact and the scale of our services. Lauren’s approach is tailored to nonprofits, incorporating overarching functional best practices and a genuine focus on achieving measurable results. I highly enjoyed collaborating with Lauren.”
— Brynja Seagren | Chief Executive Officer, Boys & Girls Clubs of Santa Monica
By the end of this engagement, you will have a practical marketing framework that blends strategy, tools, and implementation guidance—tailored to your organization’s resources and readiness.
Outcomes
Core Messaging and
Brand Positioning
Develop or refine your organization’s foundational language and brand story so every staff member, board member, and partner speaks with clarity and confidence.
Deliverables may include:
Core Messaging Guide
Brand Story and Tone Framework
Audience-Specific Communications Matrix
Marketing and Communications Operational Framework
Build the internal structure that connects marketing to your organization’s goals.
Deliverables may include:
Staff Roles and Responsibilities Chart
Marketing and Communications Key Functions, Channels, and Tools Checklist
Implementation Roadmap with simple KPI Dashboard
Audience Mapping and
Content Framework
Understand your full ecosystem of audiences—beyond only donors—and identify how to reach and engage each group effectively.
Deliverables may include:
Audience Map and Persona Worksheets
Evergreen Editorial Calendar Template (one-year view)
Channel and Content Strategy Guide
Strategic Marketing Plan and 90-Day Implementation Guide
A roadmap that bridges strategy into action.
Deliverables include:
One-Year Strategic Marketing Plan: A high-level, actionable plan integrating core messaging, storytelling, and brand presentation.
90-Day Implementation Plan: A phased guide to your first three months of rollout, including quick wins, timeline, and accountability touchpoints.
Ready to Get Started?
Let’s talk about how we can build the marketing foundation your nonprofit needs to grow, or fill out the form below to see if we’re a fit.